The Group Collective: Lagos to the World

The Group Collective (TGC) sits at the centre of Lagos’ burgeoning Afro House community, creating experiences where music, art, and fashion intersect. With collaboration at its core, TGC has built spaces for expression, connection, and culture-forward storytelling that showcase Lagos as one of the world’s most exciting creative hubs.

After the success of V1 (Volume 1) and V2 (Volume 2), the Collective now returns with its most ambitious edition yet: V3 – Indie Nirvana (Volume 3). On Saturday, 23 August 2025, Tarkwa Bay Beach will transform into a 24-hour portal of sound, movement, and culture. Festival-goers can expect electronic rhythms, immersive art, camping, adventuring, and non-stop dancing in a setting that feels like pure indie euphoria.

V3 is a reflection of Lagos’ underground house scene, a culture being organically grown on inclusivity – where everyone belongs, regardless of social status, tribe, orientation, or background. By amplifying underrepresented DJs and pushing visibility, V3 is shaping the foundation of an emerging rave culture across Sub-Saharan Africa.

A future landmark in Nigeria’s festival calendar – a cultural blueprint that shows how Lagos is leading a new movement in West African dance music.

To mark the moment, The ADM Show is the official broadcast partner of V3, bringing West Africa’s premier Afro House beach festival to the world. And as a warm-up, this week’s ADM guest mix on The Beat London, Wednesday August 20th, Aftrs – one of the local artists set to perform live at V3 Indie Nirvana.