Tems Launches ‘Leading Vibe Radio’
on Apple Music 1

News

April 1, 2022

Nigerian singer-songwriter, producer and Apple Music Up Next alum Tems has announced ‘Leading Vibe Radio’, a new biweekly radio series airing on Apple Music’s global live-streaming radio station Apple Music 1. On ‘Leading Vibe Radio’, Tems says she will be “shining a light on women, artists, and creatives that are finding their way, finding their voice, and talking about how to be good soil—something that greatness can grow out of,” and bring “Africa to the world.”

The inaugural episode of Leading Vibe Radio is an introduction to Tems, her co-hosts and her new show. She answers questions from her co-manager Muyiwa and brother Tunji, and shares details, stories and thoughts about her life, her childhood, her creative process and her taste in music. The trio expands on the episode’s broad theme of ‘Leading The Vibe’, as we eavesdrop on honest and real conversations, soundtracked by a personally curated playlist featuring some of Tems’ favourite songs and artists, old and new.

Video trailer, key quotes and image below. If you’re able to use, please credit to Leading Vibe Radio with Tems on Apple Music 1. 

Tems tells Apple Music about the show title and how she developed the “Leading Vibe” brand from her 2018 single, “Mr Rebel”

“I don’t know why or how that phrase came into my song. Afterwards I realised that it came for a reason, and Leading Vibe is really what it says: leading the vibe and creating opportunities for people, creating an alternative, and helping people navigate life. It’s helping people to become leaders, helping people to find their own voice, their own sound, their own thing—and to get the best of life.” 

Tems tells Apple Music about the purpose of the show 

“‘Leading Vibe Radio’ is really aimed at talking about real things, shining a light on women, artists, and creatives that are finding their way, finding their voice, and talking about how to be good soil—something that greatness can grow out of.” 

“Africa is the source, so pay attention. There are many ‘leading vibes,’ and it’s about all of us collectively coming together to lead the vibe—that’s Africa to the world.”

Tems tells Apple Music about the importance of finding your own sound/voice

“Finding a sound, and finding your own thing is really just the beginning to evolution. I want that for everybody. If everyone found their thing, life would be so much easier in general—especially coming from Africa where it’s really hard to find your thing. Because when you’re in survival mode, you’re not thinking about yourself or finding the ‘inner you’ or doing anything. You really just want to make money and be great and you want to come out of the struggle. I want that for everyone. I want everyone to find their real sound, because that’s maximising your potential.” 

Tems tells Apple Music about building communities of empowered women

“Women need each other. We need to be there for each other in a real way—and I think, for a long time, not just in music but also in life, women haven’t really had a community, a real type of understanding. It’s because most of the time women are pitted against each other. There always has to be one ‘top person.’ But imagine if we were all ‘top’—then the standard of living would be better. I see it’s happening already because we’re all realising that we need each other. Nobody can do it alone.”

Tems tells Apple Music about her co-hosts

“Muyiwa [Awoniyi] is my manager, and he was my friend first. He has a lot of wisdom, and that’s the point of this radio show: to help people increase their energy, to edify what’s already in them. Tunji [Adetunji “Tunji” Paul] is my older brother, and he’s the person that I used to make music when we were much younger. He is really into highlighting Africa, and creatives. He’s a digital artist; he’s a software engineer, and he’s someone that loves the intricacies of music.”

Leading Vibe Radio with Tems will air biweekly on Saturdays on Apple Music 1 at 7am PT / 3pm UK, beginning April 2nd.