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Rihanna launches new Savage X Fenty holiday onesie campaign 

News

October 31, 2024

Rihanna can be seen posing up with her precious sons, Riot Rose and RZA

RiRi has now introduced us to her new onesie collection dropping on her website, as she launches her holiday campaign.

The Forever Savage hooded onesie is available in baby, toddler and adult sizes, showcasing fun holiday-themed prints. 

You can check out a video of RiRi and her little ones enjoying their time in the onesies here.

It’s all in the details

Rihanna and her sons can be seen modelling a navy blue and sage day green holiday print, and of course it’s not a finished look without the model herself adding extra accessories such as a set of gold necklaces and some fun multi coloured hair rollers inspired by the colours of her onesie.

She wasted no time bringing in the Christmas season on October 30th, with excitement to get her drop in just before Halloween had officially come to an end. 

Rihanna is all about her family

The new Savage X Fenty campaign not only marks a milestone for her family all geared up in matching sets, embracing family traditions.

It also promotes the brands continued expansion into lifestyle offerings, showcasing special family moments. 

Pushing other households to share holiday traditions and catering to a more family-orientated audience builds on the brand’s reputation of innovative designs and inclusivity. 

Alongside being a business woman, singer, model and actress, Rihanna expresses the importance of motherhood to her.

Prioritising her family in bringing them along to work trips helps her to find balance between work and family.

People close to her state that her kids come with her everywhere, and she never complains that she’s tired.

She is also helped by her partner and the father of her children, A$AP Rocky, who has embraced the role of fatherhood with open arms.

Rihanna makes it clear, saying that she ‘is all about motherhood’ and ‘loves’ being a parent to her two children.

Her newly released family collection speaks for itself!