Immersive experiences allow consumers to interact with the brand on a deeper level and create a personal connection with the brand. This can be particularly effective for creating brand loyalty and long-term customer relationships.

Immersive experiences can also be used to introduce new products and services in an engaging way, allowing consumers to interact with and explore the product in a way that is not possible in a traditional advertising format. This can be an effective way to generate buzz and excitement around a new product launch.

Immersive experiences have the potential to create powerful and memorable interactions between brands and consumers, driving brand affinity and loyalty. As technology rapidly evolved this year, we saw a lot of brands incorporating immersive experiences into their marketing strategy and digital campaigns. 

In meta-venues, spatial audio will help create a more natural and immersive listening experience allowing attendees to easily locate and identify speakers, reducing the confusion and stimulus fatigue often associated with virtual events. Additionally, spatial audio can create a sense of physical presence and being in the virtual space enhancing the overall attendee experience.

Spatial audio

Spatial audio is a powerful tool for creating fantastically engaging, immersive virtual events. Spatial audio technology has the potential to revolutionize the way we experience virtual events completely. By allowing attendees to hear sound in a natural three-dimensional way, spatial audio creates a more immersive and engaging experience. As technology continues to evolve, we can expect to see more and more events, leveraging spatial audio to create truly immersive experiences.

For the culture 

The addition of cultural elements and perspectives in meta-venue design can create a more inclusive and personalized experience for users. By considering the unique experiences and backgrounds of different cultural groups, meta-venue creators can design digital spaces that are more representative and relatable for a diverse range of users. This can foster a sense of belonging and community within the metaverse, as well as provide opportunities for cross-cultural connection and collaboration. In turn, this can lead to increased engagement and satisfaction among users, as well as potential business opportunities for creators and marketers.

The use of web3 technology in immersive spaces such as virtual architectural spaces or meta venues allows for greater flexibility and customization and the design and functionality of these environments. 

By leveraging the power of web3, designers can create unique and engaging experiences that can be adapted to different climatic conditions and settings, and enable attendees to connect, shop, and explore in a way that is not possible in the physical world. These virtual experiences have the potential to offer a more personalized and interactive experience for attendees and are proven to be a valuable tool for businesses looking to engage with their customers in new and exciting ways.

The creation of avatars using web3 technology will add an additional layer of personalization allowing attendees to fully immerse themselves in the experience. The combination of real-time live events and the ability to shop and engage with other attendees virtually will make for a uniquely emotive, memorable experience.

I acknowledge the Traditional Custodians of the lands on which I work and extend my deep respects.

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About Askia Underwood

Askia Underwood is the first-ever U.S. Business Director of the award-winning, global digital product development studio Miroma Project Factory (MPF). Askia brings more than 16 years of experience in strategic omnichannel campaign planning, development, and execution to MPF. Her expertise in digital strategy and content monetization lends to campaigns designed to motivate consumers to take action online.

A Certified Metaverse Expert and cultural illuminator, Askia’s focus includes innovating at the intersection of where shoppers connect, consider, and purchase online, and the development of advanced format immersive, experiential, and impactful digital content, products, and brand experiences.  

Her past work includes migrating more than twenty-five million dollars from traditional advertising mediums to higher-performing digital, social, and search platforms working with clients in the consumer, automotive, retail, sports, pet product, beauty, and non-profit categories. Priding herself on actively driving consumer behavior, Askia is often tapped to curate experiential brand moments that motivate consumers to act (watch, share, buy or donate) online. 

Expertise: Digital Strategy and Content Monetization