Vi-Brent is a three-year creative partnership between nine Brent-based organisations — Punchdrunk Enrichment, Fresh Arts, the Royal Philharmonic Orchestra, Unique Community, Mahogany Arts, Young Brent Foundation, Garden Studios, The Awareness Tap and Brent Council — supported by Arts Council England. The programme engages children and young people aged 4–25 through music, theatre, carnival arts, filmmaking and more. Vi-Brent will bring together the expertise of its members to enable more than 7,000 children and young people to participate in a wide range of arts programmes and projects, such as:
- A pilot project of free Brent-based arts provision for Primary Schools
- A children’s arts festival involving over 4,000 children and young people
- Skills bootcamps for young people interested in future careers in music production, film, TV or theatre
Project Overview
We are commissioning a simple but distinctive brand identity for Vi-Brent that can be used by multiple partner organisations across a wide variety of formats. The brand should be bold, flexible, and youthful — without feeling overly corporate or childish. This identity will help to:
- Build recognition for Vi-Brent over time
- Create consistency across partner communications
- Enable high-quality, accessible storytelling across digital and print formats
Deliverables
We are looking for:
- Logo suite: Full-colour, mono, and transparent background versions. Preferably adaptable to fit “presented by…” or “part of Vi-Brent” contexts.
- Colour palette: A primary and secondary set (suitable for both digital and print).
- Typography: Fonts for titles and body copy, with usage guidance.
- Basic brand guidelines: PDF covering usage rules, logo spacing, accessibility considerations.
Tone and Visual Style
We want the visual identity to reflect:
- Creativity – Expressive, imaginative, not too polished or rigid
- Community – Rooted in the vibrancy and diversity of Brent
- Boldness – Confident, energetic
- Trust – A sense of professionalism and longevity
Practical Considerations
- Must be accessible (colour contrast, legible fonts, scalable formats)
- Needs to be usable across digital and print media, by comms teams of varying capacity
- Should be easy to apply in both joint-branded and standalone contexts
Timeline
- 20th May: Deadline for expressions of interest
- 27th May: Initial concepts deadline
- w/c 9th June: Assets delivered
We acknowledge that this is a short turnaround and that feedback will need to be gathered from multiple consortium members. All partners are aware of the need to respond promptly, and we’d like to agree on clear dates for delivery and feedback rounds from the outset.
The logo and colour palette will be prioritised for delivery w/c 9th June, as this is key to upcoming programme communications. The timeline will be finalised in discussion with the graphic designer.
Budget
£2500 including VAT.
Contact and Process
Please send expressions of interest (including a portfolio/examples of your work) or questions to lowri@punchdrunkenrichment.org.uk (Communications Manager, Punchdrunk Enrichment) by 20th May. We welcome designers with lived experience in Brent or experience working on community, youth or arts projects.
