Central Cee educates the U.S on U.K slang in his brand new LA Lakers freestyle. Since the release of ‘Doja’ shot by the infamous Cole Bennet, Central Cee has been steadily breaking the boundaries with his music on a global scale.

Beyond his artistry, Central Cee and his team’s marketing strategy must be reviewed. Linking up with the biggest Americas station for a freestyle, rapping over a sped-up instrumental of the classic 50 Cent hit ‘window shopper, with a consistent hard rhyme flow throughout Cench breaks down the differences between UK slang against U.S slang. This was a specifically smart marketing move to break down U.K lingo to American listeners so they can understand his music. This also knocks many false preconceptions over the standard British dialect.

His clear speech also allows listeners not to miss a word, his delivery is key to the impact of his freestyle.

Will Central Cee be the biggest U.K rap breakthrough artist?

Words by Tatenda Madubeko