| Celebrated East London festival All Points East 2025 is delighted to announce the return of the Amex Unsigned stage, across the weekends Friday 15 August – Sunday 24 August. This year’s line-up features a dynamic mix of emerging talents set to captivate the crowds with their unique sounds and electrifying performances. Amex Unsigned is an American Express initiative that helps to create breakthrough opportunities for emerging music talent through unparalleled access to live gigs, ad syncs and mentorships. Welsh soul artist and producer Nia Wyn will be taking to the Amex Unsigned stage. Inspired by the soul that came out of Philadelphia, Memphis and Detroit in the 60s and 70s, Nia is known for her captivating lyrics and storytelling with music that taps into modern issues. Her debut album ‘A Pleasure To Have In Class’ showcases her strong influences of mid-century soul, but with her own dynamic flair. Following her performances at LIDO Festival, Nia is gearing up for another spectacular performance. Bold and brilliant alt‑pop artist Sola Guinto will be bringing her sun‑soaked Californian roots to All Points East this year. Now living in Manchester, her music is detailed with fearless artistry, delivering an exhilarating emotional spectrum that captivates, surprises, shocks and delights all in the same set. This year, the singer returns to All Points East following her new release ‘ARMAGEDDON’, which took TikTok by storm, generating 3 million Spotify plays. A South London-based artist and producer, Stefan Mahendra funnels his Sri Lankan and German heritage into his music. Inspired by the vibrant sounds of D’angelo, Marvin Gaye, Donny Hathaway, and Stevie Wonder, he’s driven by legacy artists. In July 2023, he released his debut EP ‘Sentiments’, which was featured on Spotify and Apple Music curated playlists, the Joe Budden Podcast and BBC Radio 1’s Future Soul show. Mahendra opened for US soul sensation Jarrod Lawson and soul artist October London on their sold-out UK tours, playing venues like the Shepherds Bush Empire and Birmingham Town Hall. His highly anticipated second EP is due for release in late 2025. Now, he’s ready to bring his distinctive, vibrant style to All Points East. Nottingham-born Jazzie Martian is carving out his own lane with a sound that blends alternative R&B, rap and soulful storytelling. His music captures the emotions of love, ambition, and self-discovery, layering crisp harmonies with effortless wordplay to create something both intimate and universal. Raised in a vibrant Caribbean household, Jazzie was immersed in a rich cultural and spiritual upbringing that shaped his artistic expression. His passion for music evolved naturally, drawing inspiration from the authenticity and raw storytelling. In 2022, Jazzie’s talent was recognised on a major scale when he won the American Express Gold Unsigned competition with his track ‘Future.’ This led to high-profile opportunities, including soundtracking an Amazon campaign, performing at Oxford’s Wilderness Festival, and taking the stage at All Points East. His debut single ‘Future’ is a testament to his artistry, melding soulful melodies with infectious, dancehall-infused rhythms that push beyond traditional genre boundaries. Alt-pop sister duo SISTRA are London-based artists making emotional, striking electronic music – writing songs for each other and saying what the other can’t. Now working on their debut album with Grammy-winning producer Jon Shave, SISTRA have already amassed over 4 million streams across their first two EPs since their debut release in 2023. With their reputation on the rise, they’re ready to bring the party girl feeling to the Amex Unsigned stage. Born in North-East London, Kianja was raised on a musical diet of Soul, Reggae and Jazz. Her obsession with songwriting and performing began at a young age. Her love affair with Jazz took hold and she began to hone her songwriting craft. A bright new artist, she describes her sound as a melting pot of all her influences – R&B, Soul, Jazz and Reggae are usual base ingredients. Kianja writes honest and relatable lyrics with singable hooks. Stirring in the underbelly of the bubbling UK Neo-Soul scene is Harleighblu – a captivating multidisciplinary artist and songstress carving her own lane with a sound that’s both soulful and striking. Hailing from Nottingham, her music blends soul, hip hop and jazz into a raw, honest fusion – rich in cultural references and grounded in straight-talking lyricism. Known for her distinctive vocal flow, sharp storytelling and empowering messages around self-worth and feminism, Harleighblu is fast becoming one of the most unique voices in UK soul. Founded by brothers Joe and Jack Allen from Preston, The Juice is a five-piece completed by another set of brothers, Ross and James, and drummer Leachy. They give a “rough, spiced-up edge” to influences that include North West British music legends like The Beatles, The Verve and The Stone Roses, and New York giants The Strokes. The Juice have built up a significant fan base with tours in London, Manchester, Liverpool, and York, performing a live acoustic with Scott Mills and drawing the attention of John Kennedy of Radio X, who described them as “giving hope for the future.” In addition to a brilliant lineup of breaking through artists, The FAC (Featured Artists Coalition) will be hosting a panel conversation Wednesday 20 August, 5-9pm, on the Amex Unsigned stage. Moderated by artist Roxanne de Bastion, guests will include Dave Edwards, VP, Demand Generation, American Express, Kelli-Leigh, artist, Nia Wyn, Amex Unsigned artist & FAC Member and Chloe Pean, Promoter at AEG Presents. East London’s celebrated festival All Points East returns to Victoria Park with headliners Cleo Sol (Friday 15 August) for a world exclusive show, Chase & Status (Saturday 16 August), Barry Can’t Swim (Friday 22 August), RAYE (Saturday 23 August), and The Maccabees (Sunday 24 August). Between the weekends, In The Neighbourhood will return this summer for four days of activities and free entry. Visit www.allpointseastfestival.com Facebook / Twitter / Instagram | @allpointseastuk #allpointseast | www.allpointseastfestival.com All Points East tickets are on sale now Day tickets, Multi day tickets, Group tickets and payment plans available. Available from www.allpointseastfestival.com AWARD-WINNING EVENT RETURNS TO EAST LONDON’S TOWER HAMLETS FOR TWO HUGE WEEKENDS OF MUSIC & ENTERTAINMENT ALL POINTS EAST FULL LINE UP ANNOUNCED FOR AMEX UNSIGNED STAGE NIA WYN SOLA GUINTO STEFAN MAHENDRA JAZZIE MARTIAN SISTRA KIANJA HARLEIGHBLU THE JUICE Showcasing the importance of grassroots music in & around the community 15 August – 24 August VISIT www.allpointseastfestival.com |
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