Apple Music Creates Rihanna’s Road to Halftime’ Ahead of Her Super Bowl Performance

News

February 2, 2023

Apple Music in a historic move will be taking over Pepsi’s role as sponsor for the Super Bowl Halftime Show, and crown this special occasion, the music streaming company secured the most coveted signature and brought the one and only Rihanna out of her hiatus status to perform as the headliner. To emphasize this bold statement, Apple will count down the next two weeks before game day with a multimedia “Rihanna’s Road to Halftime” launch.

“Rihanna’s Road to Halftime” includes Apple Music features tailored specifically to the star’s music and fans. For example, subscribers can now listen to the Fenty Beauty founder’s catalog with Spatial Audio in Dolby Atmos, or they can take center stage by singing along with the new Apple Music Sing feature, compatible with iPhone and iPad models as well as the new Apple TV 4K.

Leading up to Super Bowl Sunday on Feb. 12, Apple Music Radio will also celebrate the Barbados superstar’s career with “Rihanna Revisited Radio,” an eight-episode roundtable exploring the cultural impact of her music. Plus, a collection of 32 playlists featuring the top songs listened to by each NFL team in the locker room, the weight room, and on game day will be made available to subscribers.

“Rihanna is one of the most prolific artists of our time, and we, along with her many fans across the globe, cannot wait to see her take the stage at the first Apple Music Super Bowl Halftime Show,” said Oliver Schusser, vice president of Apple Music and Beats, in a statement. “We are excited to celebrate Rihanna, and give her fans a new way to experience her music with Spatial Audio, as well as exclusive content from Apple Music.”