“POPULAR MUSIC IS AFRICAN MUSIC – AFRICAN MUSIC IS POPULAR MUSIC”

A Constant Catalyst for Contemporary Dance Music

The African Music Summit (AMS) returns for its landmark second edition, marking a year of unprecedented African influence on the global music landscape. Set for Friday, December 13th, 2024, at the prestigious Phonographic Performance Limited (PPL) headquarters in central London, this exclusive one-day summit promises to be the year’s most crucial gathering for music industry leaders worldwide with an African focus. 

Following the resounding success of its inaugural event, AMS 2024 will delve deep into the theme “POPULAR MUSIC IS AFRICAN MUSIC – AFRICAN MUSIC IS POPULAR MUSIC: A Constant Catalyst for Contemporary Dance Music.” This powerful statement underscores the undeniable impact of African rhythms, melodies, and artists in shaping not just today’s global music scene, but music from yester-years. 

“In just one year, we’ve witnessed African music continuous rise and growing dominance as it becomes a major culture catalyst force in the global music industry,” says iKECHUKWU Onuorah, co-founder of AMS. “Our 2024 summit will explore how this cultural phenomenon is reshaping business models, influencing creative processes, and opening new markets and business models to the world.” 

The summit features an exceptional roster of industry leaders, including recording artists, renowned producers, influencers, influential promoters, and prominent independent African music entities. Attendees can expect thought-provoking panels, keynote speeches, and exclusive networking opportunities that promise to shape the future of the music industry.