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Rihanna's Fenty Beauty Rakes In $72 Million!

Rihanna has definitely been to work work work with her Fenty Beauty collection, raking in a $72 million fortune since the launch in September.

 

According to Women's Wear Daily the singer's beauty range has made '$72 million in media value in one month,' which includes money earned from free advertising from social media and press.

 

Rihanna debuted the Fenty Beauty collection on September the 9th which became an instant hit on the cosmetics market, especially amongst women of colour with all the dark shades selling out in a matter of days.

 

 

The Fenty Beauty collection comprised of a record breaking 40 shades of foundation - two pigments for each tone - alongside highlighter and contour sticks, blushers and lip glosses. On October the 13th, the brand released some further additions to the make-up line with their Holiday Galaxy collection.

 

During the time of the launch Rihanna hinted that there was a lot more to come from the brand, saying 'There are endless possibilities coming,' she told the Conde Nast offspring, 'You just have to wait and see.'

 

Words: Keisha

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