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Rihanna Launches All-Inclusive Beauty Line, Fenty Beauty

To start of New York Fashion Week, Rihanna has launched a new branch to her Fenty fashion empire, Fenty Beauty. The launch was held in New York’s Times Square at a local Sephora branch on September 7, 2017.

 

 

The beauty campaign video released via Twitter on September 1, 2017 was praised as being all-inclusive for featuring a diverse range of models in terms of size and skintone. It casts eight ethnically diverse models: plus-size model Paloma Elsesse, Slick Woods, Duckie Thot, Leomie Anderson, Selena Forrest, Indyamarie Jean, and Camila Costa.

 

The beauty line is to have a selection of 40 foundation colours, suggesting that Fenty Beauty will be more inclusive for the dark-skinned women who are often left out of mainstream makeup brands.

 

The Fenty Beauty line is available for purchase on it brand website, fentbeauty.com. It is also available for purchase online on Sephora and Harvey Nichols. 

 

Words: Fejiro 

 

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