Kendrick Lamar x Reebok Drop The NEW Club C Sneaker!
Conscious rapper Kendrick Lamar and Sportsbrand Reebok have teamed up once more for the new release of the 'Club C' sneaker. And this time they're giving the classic kick a stonewash makeover.
The fashion savvy pair first teamed up in 2015, with the TDE artist designing several trainers for the brand including the Red and Blue Classic Leathers and the Paperwhite Ventilators. But after months of anticipation, K.Dot's final sneaker from the 'Red And Blue' collection is finally here! Check out the new designs below.
Inspired by the theme of unity, Kendrick said "Now more than ever it is important for individuals to come together as one,”.
"This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages. This is something I try to do with my music, and now here with the Club C.”
The 'Poetic Justice' artist used acid-washed denim and dash heel details to portray his mysterious personality and the black-and-white pattern to represent equality within society and unity. The meaningful trainers also feature purposefully hidden branding located on the tongue of the trainer which represents anonymity to encourage people to look beyond the surface and to think for themselves.
Well done Kendrick!
Words: Keisha McDonald